Importance of SEO for Startups — Let’s Start-Up | Idea Toasters
Have we ever imagined a pandemic situation will make our day-to-day life upside down in 2020? Hell no, but, it happened with the Covid19! Even the worst things are happening beyond our imagination across all walks of life.
Whatever, life has to evolve. Someone has to take initiative to bring balance to the situation and make a better world. There comes the role of Startup companies.
Every Startup has brilliant ideas and solutions to real-time problems. No wonder how India has been ranked second as the global hub for tech innovation. We have tons of energetic resources to build the nation even better concerning 360-degree globalization and the economy.
Startups need instant recognition in the market for obvious reasons. Perhaps, few often forget the importance of Search Engine Optimization (SEO) for their Startups, which increases their budget on other promotional activities like PR for instant reach.
1/3 of every new purchase begins with the online search, mostly, Google.
As your startup is brand new, people won’t recognize your brand name but will be searching for the solution you offer.
Hence, the first marketing objective of any startup should be a better “ online presence “. It helps the target audience to find your Startup business effortlessly.
I’m new to the market, do search engines consider my website over the already big players? This is the primary question from many Startups during SEO consultation.
The search engine won’t discriminate businesses based on annual turnover but looks to match the search intent with the business. If your Startup matches the respective user’s search intent, there is a big chance for your Startup to receive potential leads from search engines like Google.
These potential leads are absolutely “FREE” and the conversation rate is quite higher than any other marketing channels.
How to Start SEO for Startups
Building an SEO friendly website is the primary step for every Startup.
When saying SEO friendly website, it includes various SEO elements like,
- Engaging content with bulletproof keyword research
- Attractive images
- Responsive website to suit all screens
- Structured data elements
- Distraction-free landing pages
- Live chat support (as much as possible)
- Contact/support & information pages
- Lead generation funnels
- Social media channels and sharing support, and more
The other collective factors to determine the quality of SEO friendliness of the website are,
- Reliable Hosting
- Coding Language
- UX/UI Freshness
- Engaging Content
- Technical SEO
Backlinks are another quality and highly consistent ranking factor for any website.
Backlink needs a pure strategy to avoid spam and increasing the website’s overall expertise, authoritativeness, and trustworthiness (E-A-T).
How much should I spend on my Startup SEO?
SEO isn’t a one-time setup. To be competitive, you should keep nurturing it forever!
That doesn’t mean you should invest a lot in SEO.
Every Startup will have a marketing budget.
Based on your marketing objective, it is wise to spend at least 30–50% of the total marketing budget for your Startup SEO. Patience is the key to SEO results.
SEO takes its sweet time to deliver, but, when optimized perfectly, the growth is exponential & FREE!
Conclusion
We aware, investments are subject to market risks.
Investing in SEO also comes with a risk of ever-changing search engine algorithms! To survive better, we must keep changing the SEO strategies to satisfy the algorithm’s best practices.
Finally, SEO investment is equivalent to mutual funds. You can’t expect to results overnight, perhaps, when you strategically invest, there is a guaranteed return over a period.
It’s never too late.
From today, let’s invest wisely in SEO, for the long term digital benefits for your Startup.
I’m Manikandan N, aiming to become the Best SEO Analyst in India.
Let’s connect to discuss SEO.
Read More: Successful Indian Brands and Reasons for their Success
New Blog Every Wednesday! Follow Us on LinkedIn to Stay Updated!
Originally published at https://ideatoasters.com on September 15, 2020.
