Four Beginners Tips To Boost Your Instagram Business Account | Idea Toasters
Instagram has proven to be a terrific platform for growing businesses and a powerful tool for marketers. When used to its advantage it can be that one-stop platform for your business. But as with most things, getting to the point of success is not always straightforward. With over 95 million posts per day, the competition between brands and bloggers is fierce and the challenge to get noticed grows day by day. However impossible it may seem, here are a few tried and tested tips and learnings that could give you a jump start to a successful Instagram business profile.
Here are four beginners tips to boost your Instagram Business Account,
1. Create a clean Instagram profile
Your brand profile creates the visitor’s first impression and can heavily influence their interest in your business. Here are a few quick tips to ensure that you’ve got your basics in order
- Take the time out to write a simple yet informative bio and include relevant hashtags to be more discoverable.
- Include a website link.
- Use your brand logo of the right dimensions.
- Add multiple well-titled highlights with uniform cover pictures.
Tip — The highlights section can keep visitors engaged with your profile, bringing them up to speed with the brand’s background, progress, collaborations, or anything you’d like to show off really.
2. Hashtags — Use them right
Hashtags are an incredible way to find your niche and get the right engagement to your posts. It’s tempting to fill your posts with as many hashtags as you can, but you’re very likely doing more harm to your post engagement than you think. Instagram allows 30 hashtags per post and 10 hashtags for a story but there is a common consensus that it’s best with using 9–12 relevant hashtags per post. Here’s how you can prioritize which hashtags to use in your posts
- Use incredibly specific hashtags that complement the post.
- Avoid using top hashtags like #Love #Books #Instagram #Fashion that get millions of posts each day as this buries your post and increases its chance of going unnoticed.
- Create branded hashtags for every post.
- Use a free online hashtag generator to give you an idea of what hashtags to use.
- Try and test different hashtags over time to see what works and what doesn’t.
Tip — Keep an eye on the hashtags your competitors or other similar top accounts use.
3. Strategize and Compare
An obvious yet ignored part of starting your own business page is to follow a dynamic strategy. Planning out your content is important but so is changing plans that don’t bring results.
Compare your results weekly using Instagram Insights to know what time of the week or day your audience is most active and what kind of posts do they engage with the most. This will further help you decide the right time to start an Instagram campaign.
4. Strengthen Your Algorithm with Contests and Giveaways
Engagement through contests can be a terrible trap if not planned properly. A contest that does not target your niche can bring a wave of followers and engagement that have no interest in your content, so in short, you attract ghost followers. Once the contest winner is announced, people unfollow and your ER drops massively giving the algorithm the impression that your content is no longer important. Here are a few things to keep in mind before hosting a contest or giveaway on Instagram:
- Make sure the contest requires a little more effort by contestants, rather than a simple answer to a question that can be googled. Remember it is better to have 20 followers that engage with your post than 200 who don’t.
- Partner with brands that also cater to your niche for the giveaway.
- Tag the people who regularly interact with your post and urge them to take part.
Do comment if you have any tips for people who are beginner to Instagram Marketing.
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Originally published at https://ideatoasters.com on November 30, 2020.
