25 Rules for Successful Marketing | Idea Toasters
Recently, I have been reading a lot about marketing. I have noted down the key points that I have learned. Listing down the points and rules that I believe are required for being successful in your marketing initiatives.
Here are 25 Rules for Successful Marketing
Market Understanding and Campaign
- Understand the product or services before you start marketing. Product is the first P of the 4P Marketing framework.
- Identify your market and customers who may need products or services.
- Be patient, listen to understand what they want.
- Sell what customers need and not what you want to sell.
- Choose wisely media channels to test the right audience at economical pricing.
- Design a smart advertising campaign with the help of agencies.
Customer Interaction and Service
- Customer is your best brand ambassador and even a bad experience will lead to mouth to mouth negative publicity.
- Customers get confused if you give them multiple choices; present before them limited but appealing choices to make the decision simple.
- Be genuine. Do not forget we are marketing for humans.
- Be smiling and pleasant.
- Do not force your thoughts on your customers.
- Be soft and persistent, which can convert a hesitant customer to an actual buyer.
- Do not chase and irritate customers by repetitive calls, messages and emails.
- Do not make the cardinal mistake of speaking rudely, otherwise, you will lose the customer forever.
- Attend to customers complaints promptly and be always ready to accept the return of products.
- Always seek customer feedback and thanks to them for taking their time to give feedback.
- There are a lot of products which required regular maintenance and services like cars. Quality, timely and hassle-free services are critical.
- Smartly designed offers, particularly on festive days is now the order of the day and will increase sales.
- Do not boast non-existent features of products.
- Smartly designed offers, particularly on festive days is now the order of the day and will increase sales.
- E-commerce platforms are essential as customers behaviours are changing towards online buying from anywhere at the click of a button.
- Ensure ease of billing and payment.
- Get your product near to customers locations for easy accessibility.
- Quality of and trust in products is non-negotiable to protect brand image and reputation.
- Be proactive and keep your self updated with changing demands.
25. Use data analytics to analyse customers feedback and changing behaviour to target and upgrade products accordingly.
25. Use data analytics to analyse customers feedback and changing behaviour to target and upgrade products accordingly.
At the end of the day, the customer is the king and take care of their needs. you can not afford even a single dissatisfied customer. A dissatisfied customer can build a community of non-customers.
Please drop in comments any rules that you believe is needed for successful marketing.
Here is some additional marketing motivation with a few great quotes on marketing found on Pinterest.
Read More: How to Build a Strategic Marketing Framework Follow Us on LinkedIn to Stay Updated! {Disclaimer: This article is by one of the members of the Toasters community. The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Idea Toasters. If you want to submit your article then please share it on ideatoasters@gmail.com}
Originally published at https://ideatoasters.com on March 18, 2021.
